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Social Media and Music | The Musician's Guide

Drummer Jokes Infographic – The Best, Worst, and the Comebacks!

By | Social Media and Music | 2 Comments

It’s been a while since I last created one of my tongue-in-cheek infographics here on The Musician’s Guide, so I thought i’d change that and create this infographic full of drummer joke ammunition for all of you bassists, guitarists, singers etc etc. Be sure to send this to any drummers you know and let me know their reactions! :) Feel free to repost this on your blog, share with friends, and use it as propoganda against your fellow band members! You can post the infographic on your blog by copying and pasting the following code. This Infographic was produced by…

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Circle us on Google+ to Enter a Competition to Win £30 Worth of Marketing Supplies for Your Music

By | Social Media and Music | No Comments

As you will have undoubtedly of heard by now, Google has launched its new social network ‘Google+’ and as Ariel pointed out in her post the other week, musicians need to be signing up and using it. Over the past few months I’ve been experimenting a lot with Google+ and keeping on top of things from within the social media and search industry, and I can safely say now that Google+ is going to become important – not for the amount of users it gains, but for the data it gives Google and related services such as YouTube. For musicians,…

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Job Searching in the Music Industry

By | Social Media and Music | No Comments

This guest blog post was written by Helen Reid. Being in the music industry is like having any other type of creative job, there are hundreds of different things you can do, but in the end everyone wants to be in the music business (who blames them!). Whatever type of job you want to do in the industry there is no clear path to the shining lights of show business and it is a dog eat dog world out there. There are, however, a few things that you can do to increase your visibility; the competition is fierce so set…

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How Musicians Can Use The iPad

By | Music Gossip, Music Promotion Tips, Social Media and Music, Uncategorized | 5 Comments

So with all the hype around the iPad dying down I thought I would do a bit of a round up on some of the coolest apps built for musicians, most creative uses of the iPad by musicians and talk about some of the future plans for the iPad that might benefit musicians. The Seven Coolest Ways Musicians Can Use the iPad 1. Mixing songs on the iPad using it as a Midi Controller There are several apps available, such as MidiPad that allow you to use your iPad as a midi controller – to take control of the faders…

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The New Age of Building Music Industry Contacts

By | Music Promotion Tips, Social Media and Music | No Comments

Ok so over the past few years the strategy for building music industry contacts has kind of changed in favour of musical artists, because it’s now easier than ever to build a relationship with whoever you want to – because chances are they’re online and on social networks. You’re now in charge Unlike five years ago when the influential A&R executives or radio music directors in your niche only had to turn their phone off and not check their post to get away from being bombarded by demos, you are now the one in charge because these potential contacts are…

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An Introduction to Splitgigs – a Gig Sharing Social Platform for Musicians

By | Music Promotion Tips, Social Media and Music | One Comment

After first hearing about Splitgigs from my friends at Top of the Ox, and then again over lunch with the guys at Ditto Music I decided to check out Splitgigs to see what all the fuss was about. I assumed it would be just another mediocre start-up with no real value to musicians, but thankfully I was proved wrong – their service is frickin’ awesome!

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Podcasting as a Brand Strategy for Musicians

By | Music Promotion Tips, Social Media and Music | One Comment

There has been a great deal of noise over podcasting in the past few years but it still doesn’t seem to have caught on as a general practice for musicians, at least not to the same extent that blogging has. Perhaps it’s due to the initial hassle of setting a podcast up and buying a decent microphone, or just a lack of faith in the benefits that it has, my personal opinion is that it’s an excellent medium to communicate with fans and is largely unexploited by musicians, but with that said I think podcasting is incredibly difficult to do…

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How to Grow Your Fan Base Using Search Engines

By | Music Promotion Tips, Social Media and Music | No Comments

Search Engine Optimisation is loosely defined as increasing the quantity of quality traffic to a website through organic (non paid) search results.  But how can that help you to build your fan base? SEO allows musicians to manipulate search results to improve the chances of fans finding them from search engines. Let me put it into perspective – there are 450,000 searches a month for the term ‘acoustic music’.. now if you were an acoustic musician you’d want to know how to be on the first page of Google for ‘acoustic music’, wouldn’t you? You’d probably also like to be…

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