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What is Apple’s Ping? and What Does it Mean for Musicians?

By September 1, 2010 Uncategorized 7 Comments

About Marcus Taylor

In 2013, Marcus Taylor won the award for 'Young Visionary of the Year' at MIDEM. Marcus is passionate about marketing and the music industry, and has consulted to some of the biggest names in the music industry through his agency, Venture Harbour. Marcus founded this website in 2009, and has reached over half a million musicians ever since.

7 Comments

  • Jon Ostrow says:

    I honestly don't see it being a big hit. Sure people will use it, but Apple calling it a 'MUSIC social network' just seems rather ignorant in my opinion, as if there is not one of those out there already. I actually rather like Apple and the products they represent, but Im not sure they have what it takes to enter the social networking world and make a big impression.

    Personally, I would have rather seen Apple enter the video game market, which I think they would be a big hit with, but this? meh… only time will tell I guess.

    • themusicguide says:

      You're probably right Jon, I just saw Andrew Dubbers tweet about it being an Apple equivalent of Google Wave – probably quite a fair comparison..

      However, I think if they can adopt the whole profile thing that Myspace have then it seems like a real beneficial thing for musicians to be able to have their profile right near the iTunes store as it would reduce many barriers that make it quite a hassle to download a song, but who knows whether that will happen? As it stands right now it doesn't seem massively innovative, useful, or interesting.. I'm interested in knowing what impact it will have on Last.fm and Rdio, perhaps it will force them to try and raise the bar with their API's? I know the Last.fm API is frickin amazing and could do some real interesting stuff..

      • Jon Ostrow says:

        Thats a good point. Last.fm's API is definitely stellar – may sites have used their tagging system to create a system all their own. I just spent a half-hour or so playing around with Ping and my first impressions are not that great. There is not much interaction that takes place, its all about following the activity of others, except the focus of activity is solely focused around iTunes. I dont know about you, but I dont really spend all that much time on iTunes, not enough for people to get a real grasp of who I am and what my interests are. Only time will tell as they unveil more features.

  • Odai123 says:

    Just my thoughts here… Ok, for artists like Lil Wayne or 50 Cent, their MySpace page is just directing people to iTunes anyway so this is removing the middle man. But what about artists who don't want to sell their music, or not through iTunes? I guess they could still use the service but it would lose it's major appeal.

    Do you think Apple will make a more direct method to get your music on iTunes? I didn't always know about Tune Core, and I doubt Ping is of much value without your music on it.

    Will MySpace take on a retro appeal and get a cult following? How will Ping be of value to fans? Mobile users? I dunno.

  • Bonafyde says:

    Not every musucian/band/artsist will have music on itunes, so it wont appeal at all to those guys. Itunes sales of the musicians that hve gt their music on ther will increaase alongside any recomendations they make aswel

  • Bonafyde says:

    Not every musucian/band/artsist will have music on itunes, so it wont appeal at all to those guys. Itunes sales of the musicians that hve gt their music on ther will increaase alongside any recomendations they make aswel

  • Bonafyde says:

    Not every musucian/band/artsist will have music on itunes, so it wont appeal at all to those guys. Itunes sales of the musicians that hve gt their music on ther will increaase alongside any recomendations they make aswel

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