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VEVO Launches, but is it really a big deal?

screenshot20091209at205 VEVO Launches, but is it really a big deal?

The new so called ‘digital music industry savior’ website ‘VEVO’ launched last night in the United States following a star studded launch party held in New York City that attracted some of the music industries biggest names, namely Bono, Lady Gaga, Mariah Carey, Rhianna and many more.

It’s no surprise to hear that VEVO is pretty big news to the music industry with guests like that attending their parties, but what actually is VEVO?

VEVO is another online music video hosting website.. just like Youtube.. made by Youtube. What makes VEVO unique is that it is specifically for streaming music videos and  there is an intrusive advertisement business model which might just save the music industry! Similarly to the Spotify business model, each music video you watch will have a short advert at the beginning which will allow the viewer to stream videos free of charge, but allowing the musicians to still get paid.

It all sounds great, but will it catch on? As it stands, I don’t think there is enough incentive for viewers to forget about Youtube and start using this revenue generating website, for a start the VEVO directory of music videos is very limited, particularly in the Indie and yesteryear departments.

Unfortunately if you’re in the UK you won’t be able to access VEVO until next year, but don’t worry – I wouldn’t say you’re missing out on too much! However, the idea behind VEVO has massive potential, so I will be sleeping with one eye open on this topic and hoping that they continue to develop the idea behind the website.

It would be interesting to get some musicians feedback on the VEVO launch – do you think it would be better to let Independent record labels upload their music, or should the directory be kept as major record label content only?

About Marcus Taylor

In 2013, Marcus Taylor won the award for 'Young Visionary of the Year' at MIDEM. Marcus is passionate about marketing and the music industry, and has consulted to some of the biggest names in the music industry through his agency, Venture Harbour. Marcus founded this website in 2009, and has reached over half a million musicians ever since.


  • djmambito says:


    I can make a long story very simple.

    This will only be good for music that was designed to generate money
    we already have enough of that..and you know what that music looks like
    wherever you look around..whatever country you go to…all that makes it
    is mass-produced 50 times refried and designed by bookkeepers music.

    So…good for the music-industry ?
    in terms of money maybe..but should it no be about good music ?
    …which means QUALITY…not QUANTITY…ofcourse we cant blame the youth
    for that since they dont know any better…they get brainwashed from the
    first day they watch tv…and now Vevo.


  • Jim says:

    Vevo is so slow! You guys need to get your content correct otherwise no one is going to view the vevo sponsored music videos.

  • Interesting point djmambito – we must remember though that the promotion of any music (mainstream or not) costs money, and it is innovations like this that help pump in a few extra dollars into funding new artists. Of course we will always have a selection of pop idol artists, but in many cases it is these artists that actually fund the signing of new talent.

    I agree Jim, there have been thousands of complaints on Twitter over the last day from people saying that Vevo has crashed or being very slow – not very good for the first day of launch!

  • Alex says:

    I have been using vevo since it launched (apparently it works here in Canada). They have already corrected most of the issues (how slow it was and broken links) and it is working quite well now. I would suggest that everyone give it another try. The music really isn’t that limited as there are over 5000 bands so far. What people have to remember is that the site is actually owned by Universal and Sony but built by YouTube (all the music videos are owned by Universal). They say that we will probably see more studios putting videos on next year as Universal says they are open to it. This will probably start with Sony though as they are co-owners.

  • Good to hear that the problems are being ironed out and that there are big plans to be rolled out in the near future :)

    Thanks Alex!

  • raj says:

    hey i want to know can i download these videos from vevo like youtube??????????????????

  • I don’t think you can Raj – and I wouldn’t encourage it!

    For a website which is solely created to protect musician’s music, I would be suprised if you could steal the content with simple FLV conversion software.

    Be good to the music industry and just bookmark the URL and revisit Vevo or Youtube when you want to listen to the song :)

  • Catherine says:

    Random – i tried to listen to JZ’s empire state of mind, because i live in nyc and its my favorite song from the gym, and i wanted to watch the vid….and I couldn’t find it. major fail. back to youtube

  • vevo_sucks says:

    vevo sucks u can’t use it anywhere but us

    what a load of bullshit

  • Sam says:

    lol fuckin selfish yanks (Y)

  • ryguy says:

    Something funny – Vevo’s onsite player does HTTP GETs/POSTs with personally identifying information and current playtime to audit.vevo.com

  • You says:

    VEVO is a disgrace of youtube and doesn’t stop disappointing me in their attempt to resemble some of the greatest artist. I mean you can’t even watch a video of some performer without getting interrupted each 3 seconds.

  • Not Holding My Breath says:

    I’ve seen a few videos through Vevo and I’m not impressed. For some reason, the video will stop playing 3/4 of the way through and not play, even if you start the video over again. Even if the red buffer bar thing is far past that point, it still will not play. But when I find the same video posted by someone else on YouTube it’ll play just fine. So much for saving the music industry.

  • Hey, Just wanted to let you know that your site isn’t loading properly on my iPhone. Do you know if there’s some setting I need to use to make it show properly? Everything is out of line.

  • Mednew says:

    Interesting article. Were did you got all the information from… :)

  • Here We Go Again says:

    Unless the system is improved, it seems this is a gimmick to stop people from watching vids for free. I too have noticed videos slowing down in You Tube.

    As one viewer aptly commented, “Vevo gave me herpes”. ( lol )

  • Annoyed says:

    I certainly agree with several of the other comments. Compared to Youtube, VEVO is much slower and takes a considerably long time to load. Not impressed.

  • Tetsuo says:

    Vevo would be much cooler if American labels realized THE REST OF THE FUCKING WORLD USES THE INTERNET AS WELL.

  • Mathias says:

    i belive that the vevo videos on youtube are also generationg advert revenue for the musicians and vevo also… its all together…btw anyone knows the shares that the musicians get off this whole vevo thing going on?

  • Mathias says:

    i belive that the vevo videos on youtube are also generationg advert revenue for the musicians and vevo also… its all together…btw anyone knows the shares that the musicians get off this whole vevo thing going on?

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