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The music industry has changed, and so have the pathways that musicians need to take to become successful musicians. No longer does *just* playing great music get you to the top, no longer is getting signed to a record label fundamental for musicians to become successful, no longer do musicians have to monetise their music through selling recordings. The music business is more competitive than it’s ever been, but it’s still bursting with opportunities for the musicians who know how and where to take them.
The Musicians Guide to World Domination is written by Marcus Taylor, a former record label manager who was signed to his first record label at the age of 16. In this book Marcus shares his tips on getting signed vs. succeeding as a DIY musician, promoting music using online and offline methods, as well as tips on how to earn a living as a musician, find gigging opportunities and acquire music management and touring deals. This book doesn’t guarantee that you’ll become a world touring artist by next month, but it does teach you everything you need to know to work towards those bigger goals.
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1) An introduction; indie or unsigned?
2) Are you ready for a record deal?
3) The perfect demo submission approach
4) Getting the right deal for you
5) The unwritten duties of a newly signed artist
6) The function of your record label
7) The pros and cons of booking agents
8) Why tour?
9) How to find venues
10) How to approach venues
11) How to finance a tour
12) How to prepare for a gig
13) The importance of a band strategy
14) Getting the right tools
15) Brand image
16) Building fans using your personality
17) Blogs, RSS feeds & microblogs
18) Social interaction & bookmarking
19) Article submission
20) Forums & podcasts
21) Video & image hosting
22) Search engine optimisation
23) On the street
24) In the club
25) In the press
26) On the screen
27) On the radio
28) On the shelves
29) The pros and cons of hiring a manager
30) What to expect from a manager
31) The manager’s contract
32) How to find a manager
Chapter 7: How to Make a Living From Music
33) Are you missing out on royalties?
34) The secret to selling merchandise
35) Finding a sponsorship deal
36) The future of the music industry
This book is an essential read for ANY musician who is looking
to move things forward and work successfully in the industry. The attention to detail on every topic covered is brilliant and has certainly opened my eyes to things I had never previously considered or thought about. Thank you for an enjoyable and thoroughly enlightening read
- Ian Edwards, singer songwriter
I was struggling to write a press pack when I got this book
, and when I read through the section on this subject, I started all over again! It inspired me to create something totally different, and I ended up with a very punchy and to the point bit of literature.
- Tom Silas
Before reading the guide I was spending heaps
of time promoting my music in
ways that just weren’t progressing my music career, but from reading this I learnt so much on how to market my music intelligently, which has opened so many opportunities already.
- Red Tempa
No matter where you are in
your music career, The Musician’s Guide is invaluable.
- Liisa Henrikson
A serious must-read. It has helped me in more ways than I thought possible.
- Little Wolf
The Musician’s Guide is a great read for any musician that hasn’t quite dominated the world. Marcus uses a very down to earth and helpful approach and the book is packed with a whole bunch of knowledge from Marcus’ firsthand experience in the industry.
– Chris Taylor, MicControl
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