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Phoning vs. Emailing: The Faster Way to Pickup Sponsors, Gigs, Anything.

By January 11, 2011 Uncategorized 7 Comments

I realised today something I’ve known for a long time but never really actioned myself: phoning kicks email’s ass.

393385965 0cd4958ffb Phoning vs. Emailing: The Faster Way to Pickup Sponsors, Gigs, Anything.

I was working on a marketing campaign for one of my clients today and I wanted to talk to another company regarding a partnership. Now usually I would spend a good 20 – 30 minutes crafting an email outlining all of the benefits they will receive, making it all really juicy, but today I just called them – introduced myself, and negotiated successfully in under 5 minutes, no waiting around for days to get a response, instant. In theory you could possibly negotiate two or three times more deals / gigs / sponsorships in the same amount of time using this theory.

To put it into context, when I was running Starharbour Records I would sometimes receive hundreds of demo emails a week, but probably only two or three phone calls at best, and as much as I hate to admit it, the musicians who called me were the ones who got my attention, even if it were just to say they were going to email me their demo.

Why? We’re social animals and talking to people just seems to work better than reading text in an email. When you phone someone you first of all have the ability to react to how the other person responds in real time (allowing you to customise your offer to increase the likelihood of getting what you want), secondly you can convey more emotion and trust through your voice than in a flat email… I’ve now just realised the irony of writing this blog post in text, woops! I’ll go on..

Knowing when to email and when to phone
In an ideal world you would use the phone to contact every person you want to reach out to except for during unsociable hours, when the recipient is away from their phone or when you can’t get hold of a contacts phone number in the first place. This is where email would be more appropriate.

My challenge to you is to phone five people today (or tomorrow if it’s a bit late). Select some potential local sponsors, venue managers / promoters, journalists, or anyone who might be able to help you and just talk to them. Finally, if you’re not using Skype, get it and start internationalising.

Over and Out,
Marcus

Image Credit: Jonburnell

About Marcus Taylor

In 2013, Marcus Taylor won the award for 'Young Visionary of the Year' at MIDEM. Marcus is passionate about marketing and the music industry, and has consulted to some of the biggest names in the music industry through his agency, Venture Harbour. Marcus founded this website in 2009, and has reached over half a million musicians ever since.

7 Comments

  • Another great idea Marcus. This is going on my whiteboard in big letters!

    A lot of people have stopped using the phone because they want to hide behind email, which means that people don't mind taking your call so much anymore.

    It's kind of like the way marketers have realized that people don't mind receiving an offer through snail mail now because most junk comes into the email inbox.

    A nice trick I learned from Tim Ferris is to call at 8am or 6pm because the gatekeepers who usually stop you talking to the main man/woman are usually not there.

    Keep the great content coming.

    - Chris

    • themusicguide says:

      Thanks for the comment Chris!

      You're totally right, email is so easy to hide behind but it lacks substance. That's interesting about the direct mail vs. email, I hadn't really thought of that but it makes perfect sense!

      Marcus

  • Telephone kicks arse every time. When I was a bit younger, I used to work for an awesome business man (self-made multi-millionaire) and one day I was in his office discussing something, and every time his phone rang (a lot) he would excuse himself, answer it, deal with it quickly and move on. He must have felt a bit self-conscious about all the interruptions because he said to me something like “I have found over the years that people who call me are people who get things done, and I like that. Also, answering saves on voice-mail charges!”

    Also when I worked selling advertising I used to forbid my team from emailing a client by way of introduction or even researching what they did, better results were obtained just calling people and asking them what they did.

    Ha ha don't call a venue booker before 3pm and expect a civil tone though!

  • Gareth says:

    Interesting post. For me as far as bands and getting gigs goes, the key advantage of phoning vs email is the immediacy of response. Assuming of course that the booker at the venue you call has time to talk when you ring them. An email can be put off until the reader feels like answering. The phone is much more likely to get a “Yes” or “No” there and then. So leaving a band free to move onto the next target venue…

  • Gareth says:

    Interesting post. For me as far as bands and getting gigs goes, the key advantage of phoning vs email is the immediacy of response. Assuming of course that the booker at the venue you call has time to talk when you ring them. An email can be put off until the reader feels like answering. The phone is much more likely to get a “Yes” or “No” there and then. So leaving a band free to move onto the next target venue…

  • Gareth says:

    Interesting post. For me as far as bands and getting gigs goes, the key advantage of phoning vs email is the immediacy of response. Assuming of course that the booker at the venue you call has time to talk when you ring them. An email can be put off until the reader feels like answering. The phone is much more likely to get a “Yes” or “No” there and then. So leaving a band free to move onto the next target venue…

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