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Moozar Rewards Fans for Sharing Music

A few weeks ago I was contacted by the guys at Moozar to look at their new ‘reward for support’ service for artists. I was immediately intrigued by their idea of rewarding fans financially for sharing music – and encouraging fans to pay to *support* the artist, rather than paying for a tangible product.

moozar1 Moozar Rewards Fans for Sharing Music

Moozar, in a nutshell, is another site where bands upload their music and connect with fans who will listen to their songs. Nothing new there.

But Moozar isn’t trying to be the next Soundcloud or Reverbnation. From what I can tell, Moozar wants to build a platform that encourages fans to reward their favourite artists with small tips. The other side to Moozar, which I find particularly interesting is that they’re offering music fans what they call a ‘reward link’, which essentially allows music fans to earn 20% of any referred rewards that come through that link.

At this stage, I’m skeptical. I have two big questions going through my head.

Should fans be paid for sharing music?

First of all, would anyone actually reward an artist? The music fan doesn’t appear to get any tangible benefit for doing so, so why would they?

Secondly, is it ethical / right to be encouraging fans to share music via financial incentives?

The answer to the first question appears to be yes – fans do appear to be rewarding artists. After scanning over some their artists, I found some songs with over 250 rewards. However, most artists using Moozar seem to have around 10 – 20 rewards per song.

moozar2 Moozar Rewards Fans for Sharing Music

The answer to the second question is tricky. IF a fan were to a share a song anyway, I see no reason why they shouldn’t receive a 20% commission on any referred ‘reward’ money that the artist wouldn’t have received without them.

Another consideration is that this is completely normal in other industries – You can become an ‘affiliate’ of virtually any product sold on Amazon (including AmazonMp3s), and earn a commission for referring sales.

I don’t think there’s an ethical issue in paying fans to share music, I just think it’s perhaps a bit of a grey area when it comes to people who aren’t genuine fans who are passing off as being fans to share your music for profit – but that situation seems very unlikely.

A great platform for getting your music heard

One thing I love about Moozar is they’ve built the compelling sharing mechanism into the platform, so that the artist doesn’t have to work out how to persuade fans to share their music.

The prospect of earning a small amount of cash for simply hitting a like or tweet button makes doing so a lot more attractive for music fans. There’s now a clear ‘what’s in it for me’ for sharing music, which has long been an altruistic act or an action to imply status / personality.

In that sense, Moozar is a very smart service.

Using Moozar as a revenue stream

The concept of Moozar’s business model for artists is a smart one, but I don’t think it’s going to revolutionize the music industry just yet. From what I can see on their website, the average ‘reward’ donation appears to be around $0.80. This means that even with 250 rewards (which seems to be the upper level of rewards per song) that’s still only $200 in revenue.

This is a decent amount of cash, especially when compared with other revenue streams like Spotify royalties or iTunes sales, but it’s not something you could live on easily – that is, unless Moozar increases how much fans pay.

The obvious solution to me is to offer fans something for their $0.80 – rather than having an altruistic platform of fans supporting the artists they love, go one step further and integrate some Kickstarter-esque reward scheme, where fans can reward $0.80 to get a digital download, $10 to get a single posted to them, or $100 to have a 1-on-1 Skype with the artist.

That kind of reward scheme + the current sharing mechanism could be a powerful combination.

moozar3 Moozar Rewards Fans for Sharing Music

To check out Moozar for yourself, visit Moozar.com.

Over and out,
Marcus

About Marcus Taylor

In 2013, Marcus Taylor won the award for 'Young Visionary of the Year' at MIDEM. Marcus is passionate about marketing and the music industry, and has consulted to some of the biggest names in the music industry through his agency, Venture Harbour. Marcus founded this website in 2009, and has reached over half a million musicians ever since.

2 Comments

  • moozar.com says:

    Registering on Moozar is free and
    easy: there is nothing to upload on Moozar as the music feeds and information are
    already available on Artists YouTube/Soundcloud channels.

  • moozar.com says:

    It’s not about sales or downloads; The music is viewed, played and shared billions of times.
    it’s just a token “reward” to support what’s enjoyed which follow your music on web
    On Moozar fans can freely set the amount they “reward”.

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