How to market music offline With all the hype over blogging, social media websites, and other online marketing channels, offline or ‘traditional’ music marketing techniques can be forgotten or at least under exploited. What is offline ‘traditional’ music marketing? We’re talking about the old school music marketing techniques, such as broadcast marketing on television, radio, or print marketing in magazines, newspapers, on flyers as well as word of mouth marketing, street marketing, and promoting music in the clubs and at gigs. Combined with an intelligent online marketing strategy, this kind of marketing can really help propel your music release and attract a wider audience. |
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