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Performing gigs is one of the best ways to build fans offline and gain the attention of influential music business types, but it’s also one of the most lucrative ways to earn money in the music industry and a way to retain the loyalty of your existing fans. Because of this it makes performing gigs a highly competitive game, where many bands pitch for the gig opportunities, yet only a small proportion get the gigs.
But how can you get more gigs? How can you convince those music venue promoters to give you a chance and let you get up on their stage? Applying for gigs is a lot more than sending demos to the venue, it’s even more than following up with emails. When it comes to approaching music venue promoters you need to be building relationships with these guys – how? I hear you ask. In the same way you met all your high school friends. |
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Find an opportunity to meet them in a way that other bands aren’t contacting them (even if it’s on Twitter) and talk to them without trying to ask them for a favour – when they have finally likened to you, that is when you can start asking favours.
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