was successfully added to your cart.

How Easily Can Your Fans Find your Nameless Songs?

WARNING: It’s about time for another one of my ‘thinking like a fan’ posts! Last time I posted on Music Think Tank about how I analysed how a combination of boredom, time, and talking videos converted me into a fan of Jason Mraz, and today I’m going to analyse my most recent ‘becoming a fan experience’ – how I became a fan of a song using a combination of lyric websites, remixes, and ‘ah ah ah’ noise related Google searches.

140836726 753c29affb How Easily Can Your Fans Find your Nameless Songs?

Typically, most of what I hear about lyric websites (the sites that just list song lyrics) is pretty negative – they’re just dodgy sites set up to profit on advertising when people are practicing for karaoke, but I think there’s more to it. Truth is they’re well optimised for search engines and they’re often what appears in Google when I’m searching for a song by lyrics that I’ve heard for songs that I can’t remember the name of – that makes them pretty powerful music promotion resources.

How lyric websites, a memorable ‘ah’ noise, and Drake helped me find an awesome song.
Sometime in October I was driving to a house party in my friends car and he played a really cool song that I started humming to, I had no idea what it was, but I loved it and foolishly didn’t think to ask what it was (but if I did this blog post probably wouldn’t exist!).

In December it got back into my head and I desperately wanted to know what it was called – all I could remember was the chorus went ‘ah ah ah ah eh eh eh eh’ or something like that, so I Google’d those exact words and had no luck finding it, oddly enough.

In January I was checking out some of Drake’s new tunes and by chance I heard this ‘ah ah ah ah eh eh eh’ sample! So I google’d ‘Drake – I’m ready for you’ (the name of the song with the sample) and I was bombarded with lyric websites, many of which said ‘chorus is a sample of Nneka – Heartbeat’. I then popped that in to YouTube in the hope of finding the version I wanted and Chase and Status – Heartbeat appeared, the version I had heard in my friends car, finally!

Needless to say, since then I’ve downloaded the single, added it on Spotify, shared it on Twitter, played it in my car, and played it to my office – a relatively small, yet significant promotional effort providing my story is not unique to me.

To wrap this post up, this isn’t really to highlight the unique benefit of lyric websites, nor having remixes made of your songs (though they are in my opinion very good practices), the lesson, or better yet, the question to take away from this is how is your music findable? How is it memorable? How easy is it for someone who missed the title, and artist name to get hold of it?

Oh.. and if you like epic rocky dubstep, you might like the song in question, enjoy!

Image Credit: Mewroh

About Marcus Taylor

In 2013, Marcus Taylor won the award for 'Young Visionary of the Year' at MIDEM. Marcus is passionate about marketing and the music industry, and has consulted to some of the biggest names in the music industry through his agency, Venture Harbour. Marcus founded this website in 2009, and has reached over half a million musicians ever since.

6 Comments

  • Nice tune Marcus, I just found your site and the info looks great.

    I love the idea that you could document the process that turns somebody into a fan. That would be like splitting the atom for music marketing and a very powerful thing for musicians.

    Just posted you blog out to my network and sent you some link love.

    Speak soon,

    Chris.

    • themusicguide says:

      Hey thanks for the kind words Chris, glad you liked the post :-)

      I've just had a look at your site man, great stuff – lets keep in touch! If you ever want to guest post on here or have a chat drop me a line – Marcus@themusiciansguide.co.uk

      Cheers,
      M

  • Sounds great, I have a few articles that you might be into.

    I send something over soon.

    Chris

  • Sounds great, I have a few articles that you might be into.

    I send something over soon.

    Chris

  • JAMES HEWICK says:

    Really good article, Interesting and useful,
    apart from this I am an engineer & yesterday I was reading an article about

    Jason Halek  
    . I really feel to share with you guys. I read about him. He was only 10 years old when he started
    working small jobs in his community and then he started business of soft drink
    and now he is the successful business man. He owns several oil and gas
    production companies. Jason Halek is not only the successful business man but
    also a philanthropist. He established Halek Charities & nonprofit
    organization dedicated to providing assistance to various humanitarian causes.
    I really got inspired by him.

Leave a Reply

Your email address will not be published.