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Having been on the receiving end of thousands of press kits, I’ve developed a sixth sense for identifying whether a kit’s going to be awesome or suck. One of the big differentiators is the quality of a band’s reviews.
Admittedly, it’s not the most important thing (that’s your music & what you’ve achieved to date), but reviews add a lot of credibility to your press kit and they help journalists and promoters to understand more about your music and professionalism as an artist.
Basically, they count.
The challenge is that collecting reviews from credible people within the music industry is really tough. The people you want reviews from are busy.
I receive my fair share of review requests each week asking for my feedback on new songs. Although I never say it, i’m always thinking ‘what’s in it for me?’ It’s not that I don’t want to help these artists, it’s just that I’m a busy guy and if I responded to all of these requests I wouldn’t get anything done!
So i’ve decided that for the next five days I will review any band. I will be reviewing your music honestly, so please don’t expect a 100% positive, although I do promise to keep it completely constructive. That said, if your music’s great you’re in safe hands.
To prevent a ridiculous number of bands abusing this opportunity, and to make sure only serious artists claim this offer, i’ve put a small price tag on this service.