At first glance I found it really difficult to spot any real value in Foursquare or any of the other location based social platforms for musicians to use it to market music on, well of course you could use it to stalk influential music industry contacts in your niche or even use it to let groupies know where you’re kipping on a particular night, but I wasn’t certain if it could be used to for the real valuable stuff – building fans.
But I dug a little deeper and even took my phone to a few gigs to try and get into the atmosphere, my verdict was that Foursquare might actually be quite a good tool for bands. Here’s why..
You can remind your fans when you’re gigging in their area
When you check into a gig venue all of your friends on Foursquare will be notified, which means that if you have a lot of friends in the local area then they will see when you’re performing just down the road, which is a subtle reminder that might encourage them to pop down and watch you rock it out!
You can create more of a ‘real’ personality to your band
One of the reasons why Twitter was so successful is because it gives fans an insight into the lifestyles of people who they admire. Foursquare takes this one step beyond by actually allowing you to see where your idols are. By checking into the supermarket or the local train station it makes fans feel like you’re more on their level, which brings the psychological connection between you and your fans that little bit closer.
You can get fans excited and encourage them to spread word of mouth
Imagine if say Lily Allen or Ludacris checked in to the supermarket two minutes from your house, you would no doubt tell your friends and maybe even drive down to say hi to them in this exclusive opportunity. If fans see you’re in the neighbourhood then it’ll probably be a talking point for them if they’re with a friend or seeing someone later that evening.
You Can Use it to Ask Questions
Although not quite as good as Twitter in my opinion, Foursquare does have a ‘shout’ function, which allows you to send an update to all of your friends in the local area. This can be pretty useful if you’re stuck on tour with nowhere to stay, or worse yet you’ve ran out of gaffa tape (uh oh!) – ask your local fans if they can help you out!
So maybe foursquare does have a place for musicians? I certainly don’t think it’s anything groundbreaking for bands but it’s certainly a platform to consider being on.
What do you think? Do you know any musicians using it to market themselves? Let me know in the comments :)
Image Credit: Nan Palmero