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Music Promotion Tips | The Musician's Guide

75 Musicians Share Their Perspectives on the Best Things About Being a Musician

By | Music Promotion Tips | 8 Comments

Last month, as a part of a competition I asked 400+ musicians what they enjoyed the most about being a musician. After reading through the responses I realised just how much inspiration I had accidentally collected, and I knew I had to share them some how. Today I created this poster / manifesto to share with you 75 of my favourite responses. I hope this brightens your day as much as it did mine :) Feel free to share this poster or repost it on your blog. I might also make it available to purchase as a poster, but I’d…

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Signed & Unsigned Musicians are the David & Goliath of the Music Industry

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Last week I wrote a blog post on Reverbnation’s blog about how signed and unsigned musicians are the music industry’s equivalent of David and Goliath. My point is that if musicians get creative and work hard, they become more powerful than any money-backed signed artist. If you missed it, here it is… What is it that holds unsigned artists back from achieving the widespread recognition that’s all too often reserved for the signed artist? Is it the advances poured from the pockets of record labels? Is it the connections that labels facilitate? The reality is that whatever it is, unsigned…

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Enter to Win $1,000 Worth of Music Promotion and DIY Musician Goodies!

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It’s been forever since I’ve run a competition here on The Musician’s Guide, so I decided it was about time to change that. Thanks to the awesome team at Ditto Music & Music Law Contracts we’ve managed to put together a great set of prizes (worth over $1,000). Entry is completely free and takes less than 30 seconds, all you need to do is click this link and tell us why you love being a musician. The Prizes We’ve got over $1,000 worth of awesome prizes lined up for the lucky winner. Including: A $300 Ditto Song Release Package The…

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What Do You See When You Hear and Play Music?

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Yesterday afternoon my girlfriend asked me “What do you see when you play music?” in response to me spending hours playing my guitar the night before. It got me thinking about just how contrasting my motivations for playing and listening to music are. I decided to start running an experiment which seems to suggest I may not be the only one. My first digeridoo lesson in Cairns, Australia When I listen to great music my mind disconnects from its normal thought processes and becomes abnormally receptive to vivid imagery. Those vivid images are often lived ones that I see with…

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Everything You Need to Know About Radio Promotion and Paid Airplay

By | Music Promotion Tips | One Comment

If you haven’t heard already, the radio industry is largely corrupt with payola, under the table deals, and various other dodgy activities that keeps the stations in business. I’m not saying every radio station works like this, but with more and more music fans flocking to music solutions like Spotify and Pandora, it’s becoming increasingly harder for traditional stations to attract advertisers, resulting in more desperate measures being taken to keep the station’s cash flowing. I guess it was this trend that led to the birth of companies such as Jango Airplay, iPluggers, and Radio Direct X, which essentially allow…

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What Are The Best Books on Music Promotion and The Music Business?

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When musicians ask me for recommendations on books to help them advance their music career, I rarely recommend books about music promotion, as many get outdated, or just say the same old shit e.g. ‘Be active on social media’ or even more painfully ‘Build a loyal fan base’. Below are a few exceptional books that I would recommend, along with a few great books on creativity, and success that I regularly recommend to musicians. Okay, okay i’ll be impartial… but feel free to take a look at my book :) Books on music promotion Music Success in Nine Weeks by…

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The Science Behind Why People Share Music

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As some of you may know, I have a real passion for understanding human behavior, and over the past few years I’ve dedicated a lot of my attention to learning about sharing. In this post I want to explain the science of sharing and how you can use this knowledge to encourage fans to share your music more frequently. Nothing Goes Viral To begin with, there is no such thing as viral – songs don’t go viral, nor do YouTube videos of cats – they simply go through ‘compound sharing’. There’s a reason I emphasise this, and it’s to stop…

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The Importance of Goal Setting for Musicians

By | Music Promotion Tips | 2 Comments

If you don’t know what you want how will you know when you get there? When I ask bands what they’re aiming for a lot of them don’t know – sure, some say “we want a big fan base”, “we want to earn a living with our music” or “we want to play more festival gigs”. They’re not goals, they’re ambiguous statements about what you want. A goal must have the following; an undisputable point of completion, and a deadline. A big fan base, is not an undisputable point of completion, but 10,000 fans is. Add a deadline, say ‘by…

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Why it Pays to Replace Self-Promotion with Selflessness

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It’s nothing but a good thing that musicians are interested in self promotion, but speaking from both a musician and a vendor’s perspective, it’s not the most effective promotion strategy. When I managed a record label I received more than anyone’s fair share of self promotion emails, letters, and even whilst running this website I get a lot of artist’s looking for promotion. It probably doesn’t surprise you to hear that more often than not these kinds of emails go in the trash (sorry). Stop communicating with fans and potential contacts in ‘advert’ speak Here’s my honest advice. If you…

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Why Music Competitions Aren’t a Waste of Time

By | Music Promotion Tips | One Comment

There’s a great deal of controversy over the efficacy of music competitions amongst musicians. Opinions like ‘we shouldn’t have to pay to play a gig’ or ‘we don’t want to be a part of a commercial competition’ are common. These opinions are perfectly valid, but here’s the other side of the coin which I’d urge anyone reading to consider before deciding that all music competitions are a waste of time. Music competitions tend to provide a really valuable opportunity – they gather incredibly powerful and valuable music industry professionals in the same room as artists, provide musicians with real tough-love…

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