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Music Promotion Tips | The Musician's Guide

5 Tools to Make Your Life Easier as a Band Manager

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Band managers don’t exactly have it easy. They’ll typically book the shows, do the accounts, negotiate deals, promote the band, manage the merch, and provide a legal foundation for the band. In short, they’re a jack of all trades, and in this post we’re going to look through a few tools that can make a few of the tedious management tasks a bit easier. #1 A tablet / good smartphone With so much travelling around and going between meetings, a tablet is a handy investment for any manager. Not only does it mean you don’t have to lug around a…

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Ten Reasons Why Pixels Are Better Than Paper

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This is a guest post by my friend Dave Tamkin, who’s the head honcho over at Head Above Music. From Paper to Pixels Do you have a nostalgic devotion to your stacks of coffee-stained, curled, yellowed and smudged sheet music? Are you convinced that the scent of mildew it exudes somehow contains magic that makes you a better musician? Let me posit something that will revolutionize your world, if you let it: Becoming a paperless musician will lead to faster, more effective learning and performance of music. It is physically more convenient, and will actually give you and your students…

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How Much Money do Viral Music Videos Make?

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Ever wondered how much money a viral music hit makes – and where that revenue comes from? Here’s an infographic by FanDistro, a company who we recently reviewed here on The Musician’s Guide, that explores behind the scenes of viral music. What I find particularly interesting about this infographic is how there’s seemingly no correlation between how viral a music video went and how much it earned from digital download revenue. It’s also interesting to see the breakdown of Gangnam Style’s reported earnings from commercial deals, digital downloads, streams, and YouTube ad revenue.

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Fandistro: A Socially Responsible Way to Promote Music?

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While browsing the floor at MIDEM this year, I came across an interesting company called Fandistro who help artists promote their music while supporting charities. But it wasn’t the charitable twist that caught my attention. It was their slogan: 1 artist + 20 fans + 80 posts = 390 new fans Anything that claims to increase the size of your fanbase by almost 2,000% is enough to make me curious. So here’s how it works: you upload and launch your song on Fandistro just like any on other service. Then you promote your song to your existing fans as usual….

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The Future of Mobile Music Revenue

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According to this infographic by mobile app creators Mobile Roadie, the future of how artists earn money from mobile is changing. It’s hard to believe, but ringtones and ringback tones (whatever they are?) represent the biggest chunk of global mobile music revenues at the moment. However, in 2013 it’s estimated that full track downloads via mobile will overtake this. Here’s the full infographic. You can view the full blog post about the infographic on Mobile Roadie’s blog.

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Why Getting Out Of Your Comfort Zone is the BEST Thing You Can Do For Yourself in 2013

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This is a guest post by Ariel Hyatt of CyberPR. Ariel is founder of CyberPR, a New York based digital PR firm that not only helps but also educates artists.  Imagine if you could measure the likelihood of your financial and personal success by measuring your comfort zone?   I had a taste of the medicine that all the artists must swallow on a consistent basis this holiday season. I decided to give away my book Music Success in 9 Weeks in exchange for e-mail addresses using NoiseTrade. When I committed to doing it, I was uncomfortable. I collected 1,100 e-mail addresses to add to my…

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Why You Should Use Ear Protection (Infographic)

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A while back, we wrote a post that’s become quite popular giving advice on what the best earplugs are for musicians. It seems that almost everyone in the industry is familiar with someone who’s had their hearing impaired due to not wearing earplugs, and so when I came across All Earplug’s infographic on Why You Should Wear Ear Protection, I just had to share it. Enjoy! Made by AllEarplugs.com. You can see the original / enlarged infographic here.

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Using the Web to Build Fans, Book Shows & Build Contacts (Interview with Heidi Drockelman of Indie-Music.com)

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Marcus’ note: In the run-up to the next Epic Deal, i’ve been fortunate enough to speak to some pretty smart cookies on what artists should and shouldn’t be focusing on to promote their music. Rather than losing these tips in the depths of my inbox or in the ether of phone calls, I asked a few people whom I respect in the industry to share their pearls of wisdom here on The Musician’s Guide. Up first is Heidi Drockelman, the editor of Indie-Music.com. Enter Heidi. Q1: What are your favorite online music promotion tools for bands and why? Heidi: Without…

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