It is important that your music promotion campaign aligns with your goals and targets – so let’s say that your main goal is to get more gigs in London, Twitter can help you to achieve this by networking with the people who can make that happen – follow, build relationships and make your music known to the influencers in the music industry.

Now, if you’re a rock band then it’s pretty unlikely that people into hard dance music are going to be one of those people who download your song, so you don’t want to be blindly adding every Twitter user you can, instead you should target the people who want your music.

Trust me, I have ran a few tests over my five Twitter accounts (is that excessive?) to see how much of a difference tone makes when building a following on Twitter – it does. It’s pretty easy to rack up several hundred followers on Twitter without any posts and just using spammy tactics, after all, musician’s like many competitive businesses think that they will be judged on metrics like no. of Twitter followers or number of Myspace profile views – in actual fact it’s MUCH more impressive to have lower numbers, but a real network of good followers.

Now without sounding too much like a Ned Flanders of the Twitter world, it really does pay to participate in the community; the music community. Follow influential musicians and music writers and respond to their posts creating discussion – you can follow me on Twitter here if you like . By doing this you will brand yourself in the community and influential musicians will start listening to what you say and they might even click on your links when you’re promoting a new song!

You’re not the only musician reading this – sure, most of you will take this post into account and work out that you need to target 18 – 21 year old males in London (for example) and talk with a personal tone, but what I can’t tell you without contradicting myself is that you need to do things that are unique and no one else is doing – don’t just use Twitter to tell people when your new song is out, interact with your fans in new and fun ways.

Image Credit: Flickr