How to Grow Your Fan Base Using Search Engines

Posted by Marcus Taylor on February 21st, 2010 in Music Promotion Tips, Social Media and Music

Do you like this story?

Search Engine Optimisation is loosely defined as increasing the quantity of quality traffic to a website through organic (non paid) search results. But how can that help you to build your fan base?

SEO allows musicians to manipulate search results to improve the chances of fans finding them from search engines. Let me put it into perspective – there are 450,000 searches a month for the term ‘acoustic music’.. now if you were an acoustic musician you’d want to know how to be on the first page of Google for ‘acoustic music’, wouldn’t you? You’d probably also like to be on the home page for searches on your local town, ‘Jack Johnson’and ‘Acoustic artists to book’ as well, so how is it done?

The video below explains the basic principles on how to use SEO as a musician, enjoy!