The Hoosier’s Know how to Market a new Song Release

It’s not often that I blog about individual music releases, but this morning I felt the need to after being so impressed by The Hoosiers new song ‘choices’ and how they marketed it. The Hoosiers have used such simple marketing techniques combined with an incredibly shareable and high quality song to create a viral impact in a matter of hours, here’s how.

I strongly recommend checking this song out. Download a great remix of it for free here.

So what did they do?
They understood that most people are going to go straight to Google to type in ‘free download The Hoosiers – Choices’ or something along those lines to get a free illegal copy. But luckily, the first few results are blog posts directing people to a free download from The Hoosiers website, whereby you get a free copy of a remix in return for posting a status on Twitter promoting the release, becoming a fan of theirs on Facebook or being added to their email mailing list.

I think they could have gone one better to ensure that the whole first page of Google was dominated by blog posts optimised for free download related keywords to maximise the quantity of people who were redirected to The Hoosiers website, but compared to the majority of other song releases what they did here was excellent.

Tip to The Hoosiers if you’re reading: Change your pages title tag to ‘Download a free MP3 of The Hoosiers ‘Choices”, that should make your page rank much higher in Google for mp3 / free download related search terms.

What happened next?
In order to get the free download a lot of people decided to take the Twitter or Facebook option of either liking the Hoosiers fan page (and creating a link from that persons profile to The Hoosiers page for their friends to see) or posting a status promoting the release on Twitter. Despite the song release being only a matter of hours old the reaction on both platforms has been huge, there are literally so many pages on Twitter of people who have participated in the last few hours and I can only see this having a massive snowball effect over the next few days.

Hopefully, this has raised a simple but effective case study that we can all learn from and implement into our own music marketing strategies, after all you don’t always need to reinvent the wheel to stay alive.