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danielward - The Musician's Guide

360 Deals – Getting the Best Out of Them

By | Music law | One Comment

360 deals have come around as the recording labels response to three major trends in the music industry in recent years: (1) the steady decline of revenue from records sales, (2) the increase in prices of tickets to live events and fan expenditure on merchandise and (3) the strengthening of the capabilities of the collecting societies and publishers getting better at their roles which translates in income from public performance and synchronization becoming more and more significant. It is becoming the norm nowadays that if labels are going sign/extent a record deal they would be willing to do it only…

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