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Marcus Taylor - 4/17 - The Musician's Guide

What Do You See When You Hear and Play Music?

By | Music Promotion Tips | One Comment

Yesterday afternoon my girlfriend asked me “What do you see when you play music?” in response to me spending hours playing my guitar the night before. It got me thinking about just how contrasting my motivations for playing and listening to music are. I decided to start running an experiment which seems to suggest I may not be the only one. My first digeridoo lesson in Cairns, Australia When I listen to great music my mind disconnects from its normal thought processes and becomes abnormally receptive to vivid imagery. Those vivid images are often lived ones that I see with…

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Everything You Need to Know About Radio Promotion and Paid Airplay

By | Music Promotion Tips | One Comment

If you haven’t heard already, the radio industry is largely corrupt with payola, under the table deals, and various other dodgy activities that keeps the stations in business. I’m not saying every radio station works like this, but with more and more music fans flocking to music solutions like Spotify and Pandora, it’s becoming increasingly harder for traditional stations to attract advertisers, resulting in more desperate measures being taken to keep the station’s cash flowing. I guess it was this trend that led to the birth of companies such as Jango Airplay, iPluggers, and Radio Direct X, which essentially allow…

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What Are The Best Books on Music Promotion and The Music Business?

By | Music Promotion Tips | No Comments

When musicians ask me for recommendations on books to help them advance their music career, I rarely recommend books about music promotion, as many get outdated, or just say the same old shit e.g. ‘Be active on social media’ or even more painfully ‘Build a loyal fan base’. Below are a few exceptional books that I would recommend, along with a few great books on creativity, and success that I regularly recommend to musicians. Okay, okay i’ll be impartial… but feel free to take a look at my book :) Books on music promotion Music Success in Nine Weeks by…

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Five Ways To Save Money On Recording

By | Music Production tips | No Comments

This is a guest post by Charlotte Daniels Recording is a funny old business. Whilst nothing can replicate the adrenaline, excitement and sheer terror of getting up and playing in front of people, there’s still a certain romanticism around control rooms, recording desks and microphones that look about fifty years old. However, you might also have noticed that booking a genuine studio can be one hell of a way to drain the wallet and lead to a stern lecture by your bank manager. That’s why we’ve put together this little list of great ways to put together a decent-sounding recording…

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The Science Behind Why People Share Music

By | Music Promotion Tips | No Comments

As some of you may know, I have a real passion for understanding human behavior, and over the past few years I’ve dedicated a lot of my attention to learning about sharing. In this post I want to explain the science of sharing and how you can use this knowledge to encourage fans to share your music more frequently. Nothing Goes Viral To begin with, there is no such thing as viral – songs don’t go viral, nor do YouTube videos of cats – they simply go through ‘compound sharing’. There’s a reason I emphasise this, and it’s to stop…

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What are the Best Home Studio Monitors?

By | Music Production tips | 3 Comments

When you kit out your home studio you’re going to need a good set of studio monitors to listen back to your recordings on. Monitors differ to standard hi-fi speakers in a variety of different ways, but the main difference is that monitors are built to sound ‘neutral’, in other words, they’re designed to give you an accurate representation of what your recording sounds like with as little colouring (such as equalization) as possible. Hi-fi speakers are designed to make music sound good, studio monitors are designed to make music sound as it is. If you’re looking to buy a…

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The Importance of Goal Setting for Musicians

By | Music Promotion Tips | 2 Comments

If you don’t know what you want how will you know when you get there? When I ask bands what they’re aiming for a lot of them don’t know – sure, some say “we want a big fan base”, “we want to earn a living with our music” or “we want to play more festival gigs”. They’re not goals, they’re ambiguous statements about what you want. A goal must have the following; an undisputable point of completion, and a deadline. A big fan base, is not an undisputable point of completion, but 10,000 fans is. Add a deadline, say ‘by…

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What are the Best Cheap USB Microphones for Home Recording?

By | Musician Products | 5 Comments

When I used to mange a record label I always recommended that the artists I managed bought a cheap USB microphone kit to record vocals over sample beats from wherever they were in the world. Thanks to advances in recording technology, many of these microphones ranging from £35 – £150 actually sound great with a little bit of editing. In this post I just wanted to share with you my recommendations on which USB microphones are the most cost effective and best sounding within a limited budget. Blue Microphones Yeti USB Microphone – £72.00 Number 1 on my list is…

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Why it Pays to Replace Self-Promotion with Selflessness

By | Music Promotion Tips | No Comments

It’s nothing but a good thing that musicians are interested in self promotion, but speaking from both a musician and a vendor’s perspective, it’s not the most effective promotion strategy. When I managed a record label I received more than anyone’s fair share of self promotion emails, letters, and even whilst running this website I get a lot of artist’s looking for promotion. It probably doesn’t surprise you to hear that more often than not these kinds of emails go in the trash (sorry). Stop communicating with fans and potential contacts in ‘advert’ speak Here’s my honest advice. If you…

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Why Music Competitions Aren’t a Waste of Time

By | Music Promotion Tips | One Comment

There’s a great deal of controversy over the efficacy of music competitions amongst musicians. Opinions like ‘we shouldn’t have to pay to play a gig’ or ‘we don’t want to be a part of a commercial competition’ are common. These opinions are perfectly valid, but here’s the other side of the coin which I’d urge anyone reading to consider before deciding that all music competitions are a waste of time. Music competitions tend to provide a really valuable opportunity – they gather incredibly powerful and valuable music industry professionals in the same room as artists, provide musicians with real tough-love…

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