It’s a busy week for The Musician’s Guide as we get ready to launch this epic deal (we’re giving away over £900 worth of music promotion tools and savings for just £47, for 5 days only). I wanted to write this post to share some of the great music promotions tools included in the package and how you can use them to build your fanbase this week. Here goes!
1. Get Your Music Licensed With Music Xray
Music X-ray dub themselves as a 21st century A&R company. Their platform connects bands with opportunities to get their music in TV, films, adverts, magazines, radio stations, and on things like compilation discs. What’s great about this is that it can essentially replace the role of a label / manager, but without having to give away any rights or royalties.
There are so many amazing opportunities on Music X-ray, but the only downside is that you’ve got to pay to apply to most of the good opportunities, which can make it quite expensive – although if your music is great and you do get accepted for several opportunities, it’s definitely worth the investment.
Music X-ray have thrown in a free starter kit worth $65, which includes free submission to two opportunities, a free focus group to find out what people think about your music, access to an exclusive webinar on how to get the most out of Music Xray, and free uploading of all your music.
2. Get a Mobile / iPad EPK for your band
While having a sleek press kit won’t directly grow your fan base, it will have a significant impact on improving how members of the press and music business professionals perceive you and your music, which will lead to more opportunities to promote your music.
Presskit.to is the new kid on the block, but they’re punching well above their weight with some of the most impressive looking press kits available. Not only that, but their press kits also look great on mobile apps and iPad apps thanks to the responsive design.
Presskit.to is completely free for a standard electronic press kit, but they also offer customized premium press kits, which have extended features and added customization features. Presskit.to have generously offered anyone who purchases the epic deal package 3 months free use of their premium custom press kits.
3. Get Your Music on Jango Airplay’s Radio Network
We’ve been talking about Jango Airplay for years here on The Musician’s Guide. As almost anyone who has used Jango Airplay can tell you, it’s a very powerful way to build your fanbase. The thing I really like about Jango is that when a fan listens to your music they have the option of saying they’re a fan, which automatically provides you with their email address – this makes it a very powerful tool for growing your band’s email mailing list.
Jango have included 100 free radio spins in the epic deal package to get you started.
4. Send Your Music Out to Music Business Contacts
Don’t get me wrong – I hate spam just as much as the next person and I don’t advocate sending hundreds of self-promotional emails out, but how you use a list of music business contacts is what really matters.
A list of contacts represents a list of opportunities and potential relationships that you can form. If you do your research and make an effort to help these people and meet them in a way that’s not overtly self-promotional, you will get a lot out of it. Find out what they’re working on or if they need any voluntary work (a lot of record labels, managers, and venue promoters are always on the look out for unpaid volunteers).
Included in the epic deal package is three months free access to MusicSocket.com, a database of over 1,900 music business contacts. One of the great things about Music Socket is that they keep a record of when a label or manager was last contacted successfully, which helps you to ensure that your not sending your music using expired contact information.
5. Hand out 500 download cards to potential fans
Dropcards create amazing looking download cards for bands. These aren’t just a random string of numbers and letters printed on a crappy piece of card, these are powerful plastic cards that truly create a gift-giving experience between the artist and fans.
Dropcards have offered everyone who purchases the epic deal package 250 download cards when you order a pack of 250, meaning you get 500 cards half price! This offer is only valid until December 1st, however – so if you do purchase the package, be sure to claim this one in the next 3 months!
6. Find Out What Your Fans Think of Your Music
Soundout is a very powerful tool that helps bands collect reviews of their music from listeners. Brian Hazard has previously talked about combining Jango Airplay and Soundout to create a strategy of working out whether a songs a hit, and if so, blasting it out online.
Soundout are offering a standard report of 80 reviews within 5 days for 25% off in our epic deal package, which saves you $7.50.
7. Use a Powerful Direct-to-Fan Marketing Tool
I’m a big fan of Topspin – the tools they’ve create for bands to promote their music on Facebook and sell songs / merchandise are above and beyond anything out there right now. Topspin have become pretty big in the US over the past few years but are still relatively unknown in the UK and here in Australia. If you haven’t checked them out, they’ve thrown in a one-month free account into our epic deal, worth $9.99.
So there you are – seven ways to build your fanbase this week! The epic deal package will be launching on September 1st (Saturday) at 8am Eastern Standard Time for just £47 or $69 if you’re in the states. The deal is available for 100 hours, after which payment will be disabled – so be quick!
Over and out,